One of the best singer-songwriters you probably know nothing about is a 25-year-old Texan named Ben Kweller. I've followed the kid's career ever since his hit "Wasted and Ready" about five years ago.

The thing about this new generation of musicians is that they're not only better songwriters than the 80s generation -- by a mile -- but they're also super savvy when it comes to promotion, probably because so little of the musician's dollar is earned these days based on CD sales.

Ben decided to film his 82-year-old grandmother "Bubbie" exercising to his latest single, "Penny on the Train Track." It's so endearing that it has been featured on the front page of YouTube, and the song is so good that it's liable to become his second major hit.

The sound of the tune, the feel of it reminds me of Cat Stevens' work from "Harold & Maude," but then again, Bubbie reminds me of Ruth Gordon.

Ben's filming this in his grandmother's condo gym. It's brilliant, and I just love it when artists get it. I mean, he's written a superior song here, but if nobody hears it, what good is it?

Brilliant, dude. Briliiant. Great song. Really has the yo factor, dawg.

Uh, I did watch Idol tonight, but as far as I'm concerned Melinda Doolittle has this bugger wrapped up. Jordin Sparks is definitely a contender, and Lakisha Jones is a playa. But, the episode was fairly tedious and didn't inspire me to anything.

This song on the other hand. This video. They're just examples that creativity, brilliant creativity, can be ultra-simple, and that in fact, ultra-simplicity is often the way to go. It's really one of the best videos I've ever seen.