Digital Sales Propel Mac Singer To Billboard Top 10
0 Comments Ryan Welton on Sunday, February 10, 2008 at 12:28 PM.The music revolution will be downloaded. Period.
One great nugget of evidence supporting that is the rise of French singer Yael Naim, whose single "New Soul" debuted at No. 9 on the Billboard singles charts this week on the strength of digital sales.
Naim is of French-Jewish heritage, and she sings as if she's just taken an English-as-second-language class. It adds a charm to the song in terms of giving the listener warm fuzzies. But it's also kind of annoying and whiny.
The popularity of this song exploded after an advertisement for a MacBook Air laptop featured it. And those Mac folks are always looking for the edgy, the quirky, and God bless 'em for it.
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